Interesting Digital

FESTIVAL SOUNDBITES

- Identity -

Edinburgh International Festival has partnered with sinfinimusic.com to bring people closer to artists and music through cartoons, films, playlists, podcasts, guides and competitions. This new online service, called Festival Soundbites, needed an identity but one that remained true to both the EIF and sinfinimusic.com brands. Our solution, which reflects the shapes and typeface found in the EIF logo and the arrangement and colour of the sinfinimusic.com logo, shows a row of play-button icons that suggests both the bite-sized content available and a nice set of white teeth enjoying it.

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