U IN THE WILD
- Branding -
Winner of a Marketing Society Scotland competition.
The brief: encourage 16-25 year olds to visit Scotland's National Nature Reserves.
Our reasoning: music festivals are a really popular way in which the target demographic enjoy the outdoors, but due to the fragile nature of the reserves large scale participatory events are discouraged.
Our solution: spoof a well known music festival to persuade young people to come to the reserves and enjoy their own festival of wildlife and landscape.