Interesting Digital

U IN THE WILD

- Branding -

Winner of a Marketing Society Scotland competition.

The brief: encourage 16-25 year olds to visit Scotland's National Nature Reserves.

Our reasoning: music festivals are a really popular way in which the target demographic enjoy the outdoors, but due to the fragile nature of the reserves large scale participatory events are discouraged.

Our solution: spoof a well known music festival to persuade young people to come to the reserves and enjoy their own festival of wildlife and landscape.

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