Interesting Digital

U IN THE WILD

- Identity, Campaign -

A Marketing Society Scotland competition, the brief was to encourage 16-25 year olds to visit Scotland's National Nature Reserves. We realised that music festivals are a really popular way in which the target demographic enjoy the outdoors but due to the fragile nature of the reserves, large scale participatory events are discouraged. Our solution: spoof a well known music festival to persuade young people to come to the reserves and enjoy their own festival of wildlife and landscape. The judges liked the result and we won the competition.

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